The letter A is at the beginning of the alphabet, before all other letters. Analogously, the branding of this product world of textiles, accessories and print products stakes its claim of having the pioneer role in design. Blue, white and red tones and the carefully measured use of print characterise the striking, coherent appearance. While fresh colours express the self-confidence and optimism of a young generation, the graphic design conveys a sense of structure and balance.
[Red Dot: Junior Award]
Zhi-Xin Zhan, Hui-Wen Hung, Min-Jie Liang, Fang-Ching Wu, Yi-Han Chen, National Yunlin University of Science and Technology
National Yunlin University of Science and Technology, Douliou City, Yunlin County, Taiwan