Event Poster

PLAYTIME * One Album. One Evening.

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The Playtime poster design references a typical movie poster layout in the arrangement of its elements and especially in terms of typography. The text, an abstract of the idea and intention of Playtime, is arranged in the style of movie poster credits. Furthermore, the reduction to only white letters on a black background is reminiscent of a projection on a movie screen. The copy starts with a direct address: “When was the last time we listened to music with full attention?” This is followed by the explanation that Playtime is an event series in cinemas that allows people to start hearing consciously again.

Credits
  • Client:
    Playtime Deutschland, Stuttgart
  • Text:
    Duc Thi Bui, Marc Engenhart
  • Design:
    Engenhart * Bureau for design, Stuttgart
  • Creative Direction:
    Marc Engenhart
  • Graphic Design:
    Pascal Magino