Interaction Design

Please touch! 14 metres of innovations for 3M.

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The focal point of the 3M World of Innovation was formed by the fusion of media and haptic product experiences. A 14-metre-long continuous projection that reacts to the movements of visitors was chosen to present content and serve as an interactive background for freely placed, real products. Without casting shadows, visitors are able to touch products and call up relevant information using projected interfaces. A variety of other interaction options and a clearly visible 3M logo create a recognisable, autonomous general brand image.

  • Client:
    3M Österreich GmbH, Perchtoldsdorf
  • Design:
    dreiform GmbH, Cologne
  • Production:
    i.xpo GmbH & Co. KG, Kaarst
  • Programming:
    RV realtime visions GmbH, Koblenz