This cosmetics packaging conveys the message that this high-quality brand make-up enables the “foreseeing” of a positive change to a future self. In order to visualise the distinct “depth” of the product, the packaging combines the aesthetics of Japanese beauty with a minimalist design. Featuring a solid square shape, the make-up thus conveys the sense of a confident presence. The asymmetrical housing with its concise layout, as well as an unusual locking hook position, is both user-friendly and highly appealing to the senses. This impression is further enhanced by the concept for the surface texture, which, due to a light polarisation effect, appears grey, green or purple as the angle changes.