The concept of this cosmetics packaging distances itself entirely from the preconception that facial base make-up has to be skin-toned. Instead, the shades have been created using colour engineering techniques from “pointillism” and “chromostereopsis”, which evokes an artistic appearance. The base make-up is separated into different hues such as pink, green and yellow, with the resulting “images” acting as the brand’s identity. Although the base make-up is composed of several colours, it still achieves the same cosmetics effect as conventional make-up when applied. The product packaging features these colours on each of the different faces, effectively representing the multifaceted colourings this brand can provide.