Station ID, Channel Branding

Polsat Sport

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Polsat Sport is a Polish sports channel. In an approach to increase brand recognition and feature the channel’s new logo, ten station idents were developed using motion capture. To this end, movements of professional athletes were captured and turned into dynamically animated sculptures consisting of dots, lines and typography. Each ident presents a particular sporting event, supported by recognisable sounds of fans cheering full of joy. In addition, 100 individual elements were produced that frame the sporting event images and the channel’s sports programme in a memorable and minimalistic way.

Credits
  • Art Direction:
    Cay Fiehn
  • Client:
    Polsat, Warsaw, Poland
  • Design:
    Luxlotusliner, Munich, Germany
  • Creative Direction:
    Gabi Madracevic, Jan Rinkens
  • Music/Sound Design:
    Christoph Blaser, Steffen Kahles, Largoland Musicproduction, Berlin, Germany
  • Project Management:
    Tatjana Zivanovic-Wegele
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