Popp & Kretschmer

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The new website of Vienna-based luxury fashion house Popp & Kretschmer connects the traditional family business with the requirements for an impressive high-class fashion presentation. The look and feel of the website corresponds and represents the elegance of the brand, linked with lighting effects and a three-dimensional display canvas, which is controlled either via mouse or via subtle gyroscope gestures on mobile devices. The website is supported on all platforms in an innovative manner – from desktop computer to smartphone.

  • Programming:
    Roman Huy-Prech, Denis Yashin
  • Creative Direction:
    Stefan Rasch
  • Concept:
    Daniel Wolf, Christoph Buechel
  • Design:
    Screenagers, Vienna
  • Art Direction:
    Silvi Munter
  • Client:
    Popp & Kretschmer Modehandels GmbH, Vienna