Red Dot Design Award
Service Design


Porsche24 | Red Dot Design Award

Back Download

Porsche24 is a loyalty programme for all Porsche drivers in the Netherlands – a programme that rewards driving rather than spending. The app keeps track of the kilometres that users drive, the trainings they have completed and the events they have visited, rewarding them with special badges and attractive privileges. Following a gamification approach, drivers need to reach different levels to get access to these awards. Inspired by classic Porsche pins, the badges are collected in a gallery, with placeholders indicating which badges a user is still missing.

Red Dot Design Award

  • Client:
    PON’s Automobielhandel BV, Amersfoort, Netherlands
  • Design:
    Kraftwerk linked by Isobar Amsterdam, Netherlands Newcraft, Amsterdam, Netherlands
  • Creative Direction:
    Daniel Sytsma Kraftwerk linked by Isobar
  • Graphic Design:
    Chris Mezöfi Richard Hedberg Kraftwerk linked by Isobar
  • User Experience Design:
    Joris Feitz Sasha Irla Kraftwerk linked by Isobar
  • Editorial Work:
    Jan-Willem Vergouwen Kraftwerk linked by Isobar
Porsche24 | Red Dot Design Award
Porsche24 | Red Dot Design Award