Communication Design,Exhibition Design

Portugal Pavilion Expo 2010 Shanghai China

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The communication and exhibition design of the Portugal Pavilion at the Expo 2010 in Shanghai creates a visual identity that is based on country-specific themes. The cork facade of this pavilion was inspired by bearings on ancient nautical charts, which were now translated into a triangular morphing grid representing the country’s 500-year-old relationship with China. This design element can be found in all related communication media and conveys a dynamic effect. Cork is furthermore an ecological product that remains widely unknown in China.

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Credits
  • Client:
    Parque EXPO 98, S.A., Lisbon commissioner general Rolando Borges Martins
  • Design:
    FPGB · Consultoria e Design, Lda., Estoril
  • creative direction:
    Francisco Pestana, Gabriela Borralho
  • design team:
    Francisco Pestana, Gabriela Borralho, Ana Bica, António Salsinha
  • project management:
    Francisco Pestana, Gabriela Borralho, Ana Bica, António Salsinha
Portugal Pavilion Expo 2010 Shanghai China
Portugal Pavilion Expo 2010 Shanghai China
Portugal Pavilion Expo 2010 Shanghai China
Portugal Pavilion Expo 2010 Shanghai China

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