The idea of the corporate identity for the Ukrainian “Positive Film Festival” is based on the most memorable characters in the world of cinema. The main design elements are small, funny cartoon characters, all created in the same unique style. Their smiles are supposed to bring joy and positive emotions to a wide audience. The corporate identity is immersed in an atmosphere of happiness. A world of pleasant colours gives the corporate design the desired sense of ease, while the dynamic lines of the motifs symbolise joy in life.