corporate design

Posters of Passion: Blood, Sweat & Tears

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The serviceplan creative group thrives on creative people who will give everything for a good idea, meaning blood, sweat and tears. To communicate this message, a poster series was created from precisely these materials: the first poster consists of a tube system filled with a copywriter’s real blood; the typography of the second poster is made of the designers’ artfully applied salty sweat deposits; and the third poster features the tears of the artistic directors in a collage of paper tissues.

  • Client:
    serviceplan, Hamburg
  • Design:
    serviceplan, Hamburg
  • head of marketing/advertising:
    Alexander Schill
  • creative direction:
    Maik Kaehler, Christoph Nann
  • art direction:
    Savina Mokreva, Manuel Wolff
  • graphic design:
    Christoph Kueckner, Maren Wandersleben, Christoff Strukamp
  • programming:
    Steffen Knoblich,