The concept for the packaging design for the Power Malt beverage is based on the three pillars of noble clothing, foreign cultures and the origami fold technique. The work interprets the malt drink as one of the favourite drinks of a European royal family. Reflecting this idea, the coloured paper sleeves, which enclose the individual bottles, are inspired by six different, noble-looking robes. They are artfully folded, which creates a three-dimensional effect. In addition to the eye-catching design of the product name, the outer packaging for the six bottles features illustrations of stately homes.
[Red Dot: Junior Award]
National Taiwan University of Science and Technology, Taipei City, Taiwan
Regina W. Y. Wang
Hao-Wei Du, National Taiwan University of Science and Technology
Chen Chen, cocreatebrand, Taipei City, Taiwan
Huang-Hsu Shih, National Taiwan University of Science and Technology