PRAEDIUM – Digitising the future of apartment hunting

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This microsite set out to visualise the visionary architecture of the new apartment high-rise Praedium in Frankfurt am Main. The site is inspired by the idea of an interactive tour of the property that is possible from any location in the world and which conveys feelings of modern living to users. Based on videos and 3D renderings, while using an intuitive navigation concept, a digital space was created that users can peruse at their own pace, following their needs and interests. At the same time, it also delivers an engaging experience of the attractions of Frankfurt.

  • Client:
    Mattheußer Immobilienvertriebsgesellschaft mbH, Frankfurt/Main
  • Design:
    SYZYGY Deutschland GmbH, Frankfurt/Main
  • Creative Direction:
    Dominik Lammer
  • Art Direction:
    Tatevik Aghababyan, Daniel Beer
  • Text/Concept:
    Maja Ocvirk-Henkel
  • Programming:
    Christian Auth
  • Account Management:
    Siegfried Beckmann
  • Project Management:
    Martin Fröhlich