Interactive Presentation

Press Launch Porsche 911 USA

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The key design characteristic of Porsche car interiors, the upright centre console, inspired the stage idea of this interactive presentation. In order to keep the eyes of visitors on the main attraction, the new Porsche 911 served as both input device and projection surface at the same time. While turned to its optimum angle, every relevant piece of information was directly projected onto the car, while a high-power, tandem, HD back projection reliably illuminated the trapezoid main screen. Three different projectors covered almost the entire car with highly complex real-time mapping.

Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Stuttgart
  • Design:
    stereolize. GmbH, Munich
  • creative direction:
    Isabelle Kraus
  • art direction:
    Maik Borchardt