The redeveloped packaging design of the Primeros condom brand features a versatile motif range that stands out thanks to its bold colours and multivariant key visuals. Minimalist symbols pique the onlooker’s interest. Each box features a different texture as the result of diverse finishing techniques and gives customers the option to discover the special features of the packaging. For instance, the packet glows in the dark or can be opened with just one hand. Also, there is a scratch-and-win competition on the back of the larger boxes.