PUMA Ferrari Transform Backpack

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The PUMA Ferrari Transform Backpack reflects in its construction the variety of climatic conditions, under which the Formula 1 races take place – from the night race in Malaysia to the glowing heat of the midday sun in Dubai. The rucksack is treated with thermo-chromatic pigment print which reacts to heat with colour change. At temperatures above 20 degrees Celsius the rucksack shows a shining Rosso Corsa colour. A reflecting cord on the seams increases safety in the night.

Statement by the Jury

A successful, innovative idea which will delight not only Ferrari fans: when under the influence of heat, the rucksack adapts an exciting Rosso Corsa colour.

  • Manufacturer:
    Dongguan Jia Xin Handbag Company Limited, Dongguan, China
  • Design:
    PUMA SE, Herzogenaurach, Germany