Magazine,Product Catalogue

Pure Cycling

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With the aim of inviting readers to explore the experiences of Canyon cyclists and conveying a vivid impression of the passion for this sport, the magazine “Pure Cycling” documents a ride with mountain bikers Fabio Schäfer and Jannik Hammes through the US state of Utah. The minimalistic design philosophy of the company was translated into a compact format, a streamlined layout and progressive typography. Since the product catalogue contains the technical data for the 2016 bikes in the form of an insert, it can also serve as a practical resource for use at trade shows and events.

Credits
  • Production:
    Matthias Karpf
  • Design:
    KMS TEAM, Munich
  • Managing Director:
    Patrick Märki
  • Managing Partner:
    Knut Maierhofer
  • Client:
    Canyon Bicycles GmbH, Koblenz
  • Project Management:
    Kathrin Bach
  • Design Direction:
    Jessica Krier
  • Graphic Design:
    Aurelian Hallhuber
  • Pre-Press:
    Angela Keesman