Packaging

Push Braces

Back

Push Braces stand for quality, ease of use and comfortable support. The new packaging line is based on the brand’s core principle “Push for freedom and get your active life back!” The users will experience this as soon as they start to open the packaging. The braces are pushed out of their enclosure in an innovative way. The semi-transparent windows and intuitive colour coding makes product selection easier for users, therefore enhancing the quality of the product line. The dynamic and appealing visual language of the product communicates the liberating benefits for the user.

Credits
  • Client:
    NEA International bv, Maastricht-Airport
  • Design:
    VanBerlo Communications BV, Eindhoven
  • Art Direction:
    Jelske de Beer, Yvette van Gemert
  • Graphic Design:
    Sander Dirks, Inge van Gerwen
  • Account Management:
    Han Toebast, Lotte Walrecht