For the Centre of Psychiatry a corporate design was created which puts the focus on their motivational approach towards mentally ill people. The logotype utilises the term “mirroring”, which is an important concept in psychiatry, and visualises the abbreviation of the rather functional name of the clinic in an appealing way. The logo is combined with a variety of emotionally appealing slogans, which convey the benefits of a stay at the clinic. Thus, the stationery and the business cards feature the slogan “finding solutions together”. The logo on the cover of the documentation folder features a perforation so that the acronym “pzm” can be read as “bzw.” (respectively) from the back.