Packaging

Qi² Sports Nutrition

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The new brand Qi² Sports Nutrition comprises high-quality nutritional supplements for fitness enthusiasts. The distinctive umbrella brand consists of three consistently encoded product lines, which address the various target groups directly. The packaging design is presented in a contemporary and purist manner with a clear hierarchy of information. The main design element of the new brand appearance is the colon: it introduces the product explanation and represents the brand values of comprehensibility, safety and trust. Thanks to the imagery used, the range is recognised as related to fitness at first sight.

Credits
  • Client:
    Qi² Sports Nutrition GmbH, Berlin
  • Design:
    Peter Schmidt Group, Hamburg