Red Dot Design Award
Visual Identity, Orientation System

Qianling Zoo

Qianling Zoo | Red Dot Design Award

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Surrounded by a beautiful landscape, the Qianling Zoo extends to approximately 13.3 hectares, including hills and waters. It houses more than 500 monkeys and, as “qianling” means monkey in Chinese, this is where its name comes from. In order to intensify the branding of the zoo, a recognisable visual identity has been created, based on natural colours and fairytale-like images. Inspired by nature, the new design also includes a visual orientation system to meet the requirements of navigation, education and interaction. Plain pictograms and repeated colour patterns help international visitors to find their way around and provide fascinating information about the animals.

Red Dot Design Award

Credits
  • Client:
    NEW ECO-Environmental Ltd., Shanghai, China
  • Design:
    Hefei Weiguo Design Studio, Hefei, China
  • Creative Direction:
    Wan Xiang
  • Graphic Design:
    Wan Xiang Jun Du
Qianling Zoo | Red Dot Design Award
Qianling Zoo | Red Dot Design Award
Qianling Zoo | Red Dot Design Award
Qianling Zoo | Red Dot Design Award
Qianling Zoo | Red Dot Design Award
Qianling Zoo | Red Dot Design Award