Editorial

RADO Customer Catalogue 2011

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The matte black cover of this product catalogue for a watch manufacturer features glossy black silhouettes of different watches. The inside of the catalogue is also designed in black – on the dark pages, intense colour highlights, photographs and coloured typography create strong and vibrant contrasts. The catalogue introduces different watch families, with each presentation following a unique image concept and its original storyboard. The design of the catalogue targets customers from all over the world – the biggest sales markets of this watch manufacturer being China, India, the Middle East, Europe and North America – which is why it has been published in nine different languages.

Credits
  • Client:
    RADO Uhren AG, Lengnau
  • Design:
    Treibstoff, Agentur für Gestaltung und Konzeption, Munich
  • photography:
    Mikael Vojinovic