Public Installation

Radwende – Change Your City for Cyclists

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Initiated by activists in the city of Wiesbaden, this campaign was a response to the fact that, according to a survey, they were living in the least bike-friendly city in Germany. Therefore, the aim was to create a fictitious city map, thus opening up new possibilities together with cyclists based on the individual routes they take. A drawing machine in the Wiesbaden state museum recorded these cycling paths on a daily basis and thus produced a work of art every day, showing where cycling lanes were most needed.

Credits
  • Client:
    Scholz & Volkmer GmbH, Wiesbaden
  • Design:
    Scholz & Volkmer GmbH, Wiesbaden
  • Creative Direction:
    Michael Volkmer
  • Concept:
    Nanna Beyer
  • Production:
    Tom Kresin
  • Technical Direction:
    Manfred Kraft
  • Technical Development:
    Thomas Kuster, Florian Finke