Packaging Redesign

Ramlösa Premium PET Bottle

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Ramlösa is a natural mineral water from Sweden, which is predominantly in demand in fine dining establishments. The objective was to create a premium PET bottle in order to replace the former glass bottle. The unobtrusive lines of this new bottle are modelled on the high-quality cut of old crystal glasses, thus translating old-fashioned aesthetics into contemporary product design. The label on the bottleneck, available in three different versions, indicates the level of carbonation and presents the well-known brand elements in a revised form.

Credits
  • Client:
    Carlsberg Sweden, Stockholm brand management Wiveca Lindskog
  • Design:
    NINE, Stockholm
  • creative direction:
    Isabelle Dahlborg Lidström
  • industrial design:
    NINE together with team from No Picnic AB
  • graphic design:
    Björn Studt
  • client service direction:
    Lotta Onajin
  • account management:
    Pia Lundström