Simplicity and fun were the two major objectives in designing this camera. It automatically turns on as soon as the user picks it up, and it shoots both photos and videos without a viewfinder. The simple push of a button is enough to take pictures, whereas pressing the button a little longer starts the video recording function. The wide-angle lens captures everything located in the visual field of the user. The camera can even be used underwater. It directly streams all data to a smartphone and automatically stores this data in the cloud.
Statement by the Jury
Operating this camera is child’s play. It allows spontaneous shots to be captured without distracting the user from surrounding events.