Red Dot Design Award
Point-of-View Photo / Video Camera


RE | Red Dot Design Award

Back Download

Simplicity and fun were the two major objectives in designing this camera. It automatically turns on as soon as the user picks it up, and it shoots both photos and videos without a viewfinder. The simple push of a button is enough to take pictures, whereas pressing the button a little longer starts the video recording function. The wide-angle lens captures everything located in the visual field of the user. The camera can even be used underwater. It directly streams all data to a smartphone and automatically stores this data in the cloud.

Statement by the Jury

Operating this camera is child’s play. It allows spontaneous shots to be captured without distracting the user from surrounding events.

Red Dot Design Award

  • Manufacturer:
    HTC Corporation, Smart Phone, New Taipei, Taiwan
  • In-house design:
    HTC Corporation, Smart Phone, New Taipei, Taiwan