Re: Flytta’s model is similar to that of SaaS (software as a service) – consumers have access to rental furniture products, which are hosted in “the cloud,” and are available on demand. The level of convenience the service offers is ideal for those moving around or living in a space temporarily, such as students or the growing population of digital nomads.
Via a mobile App not available with competitors, Re: Flytta offers a more convenient, direct, accessible experience. The price point is also much lower than existing furniture rental services targeted toward students. Furniture aesthetics are more on trend, and the purchasing experience is straightforward – there is no need to call or go to a store. Everything is done on the app.
Re: Flytta introduces a new channel of revenue for a large furniture multinational corporation, such as Ikea while aligning with the company’s overall sustainability goals and practices. Also, the service gives products additional use and extended life cycles. With this service, students and digital nomads on a budget can easily and affordably create a home away from home. Re: Flytta is a significant stepping stone, especially for a furniture multinational, to more sustainable environmental practices and promotion of the circular economy.