Mobility App

ReachNow China

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ReachNow China is a car-sharing platform for the Chinese market founded by the BMW Group. It follows an innovative approach by bringing the car to the user instead of taking the user to the car. The specially developed app supports the system via intelligent data algorithms and a user-centred design approach. Users have a clear overview of the available models and can schedule, book or change rides in just three clicks. At the same time, the app also serves as a key to lock and unlock the vehicle.

Credits
  • Client:
    BMW Group, Mobility Services, Garching, Germany
  • Design:
    Interone GmbH, Munich, Germany
  • Text:
    Dominik Schneck
  • Design Lead:
    Matthias Ragossnig
  • Concept:
    Daniel Poppele
  • Film Direction:
    Lukas Brack
  • Film Production:
    Katharina Pecher
  • Creative Direction:
    Christina Rasp
  • General Management:
    Shin Oh
  • Project Management:
    Emanuel Fink