“Real Matte Lipsticks” feature a simple design, so that they can be held, opened and applied with ease. The enclosing tubes have been refined with a rubber coating to indicate the product range of matte lipsticks. The top component of the cap has a smooth curve that is designed for an easy grip. As a special packaging feature, these lipstick tubes have magnets inserted inside, allowing the caps to close smoothly. In addi- tion to the harmonious colour scheme, such sophisticated packaging details are meant to entice customers to purchase the product.