Red Dot Design Award
Web Special

Rebels, race on. The new Cayman GT4.

Rebels, race on. The new Cayman GT4. | Red Dot Design Award

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The Cayman GT4 is a race car focused on performance that just wants to be on the race track. Like a beast, it has been locked up and is now waiting to get unleashed. Users get to know the new car model in this interactive web special by succeeding in an exit game. They have to solve different levels and answer questions about the car in order to free it from a bunker. To accentuate the game character, new development technologies were used like button sounds, movement and micro interactions. In addition to that, the web special was optimised for mobile needs.

Red Dot Design Award

Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Stuttgart
  • Design:
    UDG United Digital Group, Hamburg
  • Creative Direction:
    Martin Spies
  • Concept:
    Uwe Todoroff, Florian Stein
  • Graphic Design:
    Felix Burr
  • Project Management:
    Samuel Knoche
  • Programming:
    Johannes Weil, Jens Heidl, Julian Armbruster, Linus Fütterer
  • Content Management:
    Christian Edelmann, Rebekka Heinisch
Rebels, race on. The new Cayman GT4. | Red Dot Design Award
Rebels, race on. The new Cayman GT4. | Red Dot Design Award
Rebels, race on. The new Cayman GT4. | Red Dot Design Award
Rebels, race on. The new Cayman GT4. | Red Dot Design Award