Corporate/Image Film

Reclay Group – Sustainability Calls for Pioneers

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This corporate film playfully shows how valuable materials can be recovered from waste and simultaneously creates a positive image of the recycling company Reclay. It focuses on a Rube Goldberg machine which features countless handmade elements. This approach makes sure that the complex subject becomes interesting and is easy to understand. A voice-over provides additional information. Since the film was mainly recorded in the macro range, a motion control system had to be employed throughout the production.

Credits
  • Client:
    Reclay Group
  • Design:
    FRISCHE BRISE FILM, Cologne
  • Film Production:
    Frank Roos
  • Film Direction:
    Roman Stricker
  • Creative Direction:
    Roy Sämerow, alle freiheit Werbeagentur GmbH, Cologne
  • Art Direction:
    Benjamin Kempf, Cologne
  • Artwork:
    Markus Wiedemann, Cologne