This experimental ambient campaign presents Samsung as the sponsor of the Art Berlin, a major event for contemporary art in Germany. The smartphone became the key to an immersive art experience. Five international artists unleashed their creativity in pop-up galleries, on walls and around monuments, which were then enlarged through a specific app. Visitors went through a spectacular installation and shaped their unique experience by interacting through augmented reality. In this way, living murals were created all over Berlin and added playful layers to famous sightseeing spots – turning the city into a gallery.
Samsung Electronics, Schwalbach am Taunus, Germany