Red Dot Design Award

Relaunch Porsche Design Online Shop

Relaunch Porsche  Design Online Shop | Red Dot Design Award

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Porsche Design is a premium-lifestyle brand that offers products that stand for precision and perfection, smart functions, sporty-elegant design and a high level of technological innovation. The new design concept for the online shop facilitates a holistic user experience aimed at conveying the brand’s core values of performance, innovation and timeless design. The reduced presentation provides ample space for product demonstration. Direct connection to several social media channels consistently extends the product presentation into digital media / digital spheres. Interfaces such as the store locator with Google Maps integration ensure an intelligent connection between online and offline stores.

Red Dot Design Award

  • Programming:
    Daniel Neumann, Rafael Kutscha, Christian Siedler
  • Technical Direction:
    Matthias Hellweg
  • Design:
    TWT Interactive GmbH, Düsseldorf
  • Creative Direction:
    Verena Menzel
  • Client:
    Porsche Lizenz- und Handelsgesellschaft mbh & Co. KG, Ludwigsburg
  • Project Management:
    Annika Janina Böcher
  • Art Direction:
    Alexandra Schüngel
Relaunch Porsche  Design Online Shop | Red Dot Design Award