Red Dot Design Award
Poster Campaign

RENOVA CBD

RENOVA CBD | Red Dot Design Award

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Cannabidiol (CBD) is a non-psychoactive ingredient which is extracted from the female hemp plant and has a relaxing effect thanks to its anticonvulsant properties. With this branding campaign, Chinese manufacturer RENOVA presents a vaporiser for CBD. Trendy imagery particularly conveying the relaxing effect of the product was created for the vaporising device, which is positioned as a lifestyle product. The graphical embedding of a series of motifs into the three uppercase letters CBD as well as the varying background design places the product in a natural, drug-free context.

Red Dot Design Award

RENOVA CBD | Red Dot Design Award
RENOVA CBD | Red Dot Design Award
RENOVA CBD | Red Dot Design Award
RENOVA CBD | Red Dot Design Award