Request is an online platform which enables people to make financial transactions in nearly every currency. Built around blockchain technology, Request makes decentralised financial apps accessible to a wide target group. A clear positioning strategy was developed for the brand, based on which the open network became the guiding principle for developing the visual identity. The brand design reflects the principle of the request involved in any transaction as well as the general to-and-fro activities of currency conversion. Dynamic and contemporary, the visual identity references technology but in a way that makes the brand stand out from competitors.