Red Dot Design Award
Beverage Packaging

Rheinhessen Wines That Tell Their Story

Rheinhessen Wines That Tell Their Story | Red Dot Design Award

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This packaging design for wine is reduced to the essentials. The logo shows three Gs in the shape of three flower buds. It transfers the three-flower coat of arms of the winery into a new era, representing the three Gebert sisters. To provide further insights, the letters are cut out of the label, allowing customers a physical view into the bottle, while a QR code links to the virtual story behind. A shiny, coloured line indicates the wine category. The contrast between black and white represents the interplay of tradition and innovation. The high-quality bottles feature an easy-to-open cap and a glass closure with inverted colours.

Red Dot Design Award