Red Dot Design Award
Food Packaging

Ricola Limited Edition

Ricola Limited Edition | Red Dot Design Award

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This limited edition featuring boxes for the Swiss Brand Ricola was inspired by the claim “Swiss sceneries, their fresh air and Ricola’s typical herbs”. The idea was also to bring freshness and originality to the brand in the crowded market of sweets. Based on typical Swiss themes, four different graphic styles aim to reinforce the attractiveness and the diversification of the boxes. The metallic embossing enhances the illustrations and their sense of quality, encouraging consumers to keep the boxes and maybe even collect them.

Red Dot Design Award

Credits
  • Client:
    Ricola AG, Laufen, Switzerland
  • Design:
    ARD Design Switzerland, Vevey, Switzerland
  • Art Direction:
    Stève Pierrehumbert
  • Design Team:
    Annick Bähler Sylvain Marsat Claudia Ripa
Ricola Limited Edition | Red Dot Design Award
Ricola Limited Edition | Red Dot Design Award
Ricola Limited Edition | Red Dot Design Award