Food Packaging

Ripen Watermelon Ice-Cream Range

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The packaging design for this ice-cream range with watermelon flavour depicts the contrast-rich colour scheme of the popular summer fruit in an appealing way. This watermelon ice cream is appreciated in South Korea above all due to its natural taste and chocolate pieces in the shape of watermelon seeds. The ice-cream range – including an ice bar, a refreshing sorbet-type tub, a sweet jelly and a slush – present a coherent overall image at the point of sale. The design with its watermelon pattern conveys the natural ingredient in great detail and highlights its refreshing character.

Credits
  • Client:
    LOTTE Confectionery Co., Ltd., Seoul, South Korea
  • Design:
    LOTTE Confectionery Co., Ltd., Package Innovation Part, Seoul, South Korea
  • Creative Direction:
    Sung Woo Bae