Brand Design

Rivers Coatings

Back Download

The aim of the redesign for the coatings company Rivers involved promoting high-tech and long-life qualities along with ecologically sound manufacturing. The realisation is based on the fact that “Rivers” is the English interpretation of the Chinese name “Thousand Rivers” and thus embodies the eco-friendly position of the company. The new type design integrates the English and Chinese writing into one style and one logo. The redesign expresses the fact that the word “Rivers” is full of powerful meaning like “river is life” and that it connects and flows like the coatings. The result was a remarkable and trustful name reflecting the mission and tasks of the company.

Credits
  • Art Direction:
    Tu Shen, Yi Jiang
  • Client:
    Zhaoqing Rivers High-Tech, Materials Co., Ltd., Zhaoqing City, China
  • Design:
    Hesse Shanghai Communication and Culture Ltd. Co., Shanghai, China
  • Creative Direction:
    Klaus Hesse
  • Strategic Consulting:
    Cindy Hayashi, DeTao Media, , Shanghai, China
  • Graphic Design:
    Ping Zeng, Yijun Zhou
  • President:
    Xiao Feng Liu