Roggio Del Filare is a historical wine with a name that is inspired by a poem titled “They Plough” written by Giovanni Pascoli. The redesign started from the winery’s previous label characterised by an illustration of a vine frond crossed by diagonal beams of light. The sun represents the protagonist of the new design and enlightens the bottle structure, which is shaped as if a beam of light had sculpted the glass, extending from the upper part of the bottle to the enveloping label. The rust colour of the foil aims to evoke the warm tones of the grapevine row during the harvest period. The minimal design composition thus transforms the bottle into a sculpture.