With large-scale, emotive images, the corporate website presents the brand and product world of Rolf Benz after its relaunch. To follow the path of rejuvenation and create modern style environments, the brand consciously turns away from the classic past. Looking for inspiration for their own apartment, users can browse Rolf Benz’s “Wohnwelten” (Worlds of Interiors) or look through the newly developed e-zine “Lesestoff” (Reading). Intuitive product navigation leads them directly to the selected furniture piece.
Credits
Client:
Rolf Benz AG & Co. KG, Nagold
Design:
21TORR Interactive GmbH, Reutlingen
creative direction:
Klaus Grotz
art direction:
Alexandra Steinert
concept:
Anna Brocke, Alexandra Steinert, Florian Mühlich
graphic design:
Alexandra Steinert, Jasmin Sipahi
project management:
Marion Wacker, Klaus Grotz
programming:
Rüdiger Marwein, Stefan Kraus, Andreas Bauer, Stefan Buck, Michael Aichele, Jürgen Schley, David Frick