Corporate Design Relaunch

Room for Expression

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B8 creates workspaces for global enterprises. The Danish company, which works with architects around the world, wanted a new visual identity to reflect the essence of who they truly are. The company was founded in 1914 and is still located where it all began. B8’s field of operation is “everything within the outline of a building”. The new design is based on these simple insights. An edged and spacious shape symbolises everything the company stands for. The outline tells a story about its field, its story, and its passion for aesthetics and minimalism. As a result, the new identity is a tribute to B8’s own birthplace and workspace.

Credits
  • Art Direction:
    Marlene Teressa Rødbroe Lauridsen
  • Client:
    B8, Denmark
  • Design:
    Pravda A/S, Aarhus, Denmark
  • Project Management:
    Malene Korsholm
  • Concept:
    Marlene Teressa Rødbroe Lauridsen, Karim Frølund Jarrar
  • Copywriting:
    Karim Frølund Jarrar
  • Finished Artwork:
    John Søby Madsen