The task was to create a product and an advertising campaign on the topic “apple”. The result is the brand Rosies, a high-quality, handmade apple pie in a preserving jar. The brand’s philosophy is to connect tradition and modernity. Thus, the cakes are based on traditional recipes, but are newly interpreted and refined by fancy ingredients such as ginger. Inspired by ideas from the street art movement “Guerilla Knitting”, which aims to beautify objects in public spaces with knitting, some pages of the campaign’s booklet feature a knitted look.
Carl-Hofer-Schule, Berufskolleg für Grafik-Design, Karlsruhe