The roter hamm brand comprises products made of apples from a workshop for mentally disabled people. The visually appealing design emphasises the pure character of the products and distinguishes the brand from health-food shops, organic markets and beverage stores. The subheading “Manufaktur für Gutes aus Äpfeln” (Manufacturing good things made of apples) communicates sustainable quality standards, which are further underlined by the label design. The varied colouring of the labels aids the disabled workers in distinguishing and labelling the products and in assembling deliveries.
Frankfurter Verein für soziale Heimstätten e.V., Frankfurt/Main