Cosmetics Packaging

ROUGE C

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To convey the juvenescent colour effect of this lipstick series to the target group of mature women, this packaging design utilises the effective contrast between the lipstick’s colour and its matt-black container. It consciously dispenses with any additional design details: only the glossy or matt logo carving allows customers to distinguish between the respective glossy or matt lipstick textures. The continuous matt surface of the luxurious container is disrupted at the centre by a glossy rotating ring.

Credits
  • Client:
    ORBIS Inc, Tokyo
  • Design:
    POLA CHEMICAL INDUSTRIES, INC Design Laboratories
  • Creative Direction:
    Taku Satoh, Taku Satoh Design Office Inc POLA CHEMICAL INDUSTRIES, INC Design Laboratories
  • Art Direction:
    Takashi Matsui
  • Design Team:
    Kanako Maruhashi, Hiromi Kobayashi, Karin Mai Kamiyama