ruf Reisen is Europe’s market leader for accompanied teen travel with more than 30 years of experience. “The best youth of your life” is the company’s claim and the heart of the relaunch in terms of content. The imagery is as authentic as possible, forming the basis for a visible commitment to delivering quality. The corporate design aims at conveying joy, ease and safety, focusing on the brand’s key colours, magenta and cyan, and on the corporate font FF Netto. Specially developed icons complement the brand image.