Red Dot Design Award
Food Packaging


Samlip | Red Dot Design Award

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The Samlip bread package is part of a new brand identity that reaches out to young consumers. As an expression of contemporary food culture, it aims to promote a confident, pure and novel appearance that is balanced with the familiar, long-standing traditions and values of the brand. The graphic motif is inspired by a baking bowl, which implies the claim “Holding a taste of happiness” and has been designed with smooth curves and simple lines. The package system applies the bowl-shaped motif at different angles for each category of bakery products and uses a simple and modern typeface.

Red Dot Design Award

  • Client:
    SPC Samlip, Seoul, South Korea
  • Design:
    SPC Samlip Design Team, Seoul, South Korea
  • Creative Direction:
    Seoyoon Yang
  • Packaging Design:
    Seongmin Jeon Jayoung Kim Kangyeon Lee
  • Project Management:
    Heesoo Hur
  • Visual Identity Design:
    Neville Brody Brody Associates London, United Kingdom
Samlip | Red Dot Design Award