The Samlip bread package is part of a new brand identity that reaches out to young consumers. As an expression of contemporary food culture, it aims to promote a confident, pure and novel appearance that is balanced with the familiar, long-standing traditions and values of the brand. The graphic motif is inspired by a baking bowl, which implies the claim “Holding a taste of happiness” and has been designed with smooth curves and simple lines. The package system applies the bowl-shaped motif at different angles for each category of bakery products and uses a simple and modern typeface.
SPC Samlip, Seoul, South Korea
SPC Samlip Design Team, Seoul, South Korea
Visual Identity Design:
London, United Kingdom