Samsung 9 Notebook – Design & Introduction Video

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This video accompanying the launch of the Samsung Notebook 9 series follows a concept of staging it as the “Notebook Extraordinaire”. The film introduces its design features, such as reduced weight and high durability for outdoor use, in combination with its convenient recharge functionality. For this, a minimalistic space in monotone white was created, harmonising with the product’s design language. While being integrated with the exterior colour mood of the respective environment in the different scenes, the product delivers the message of practical usability in a refined way.

Credits
  • Art Direction:
    Ju Hwan Yi, designfever
  • Client:
    Samsung Electronics, Seoul, South Korea
  • Design:
    designfever, Seoul, South Korea
  • Project Management:
    Sang Eun Choi, Yu Ri Bae, designfever
  • Creative Direction:
    Jin Young Noh, designfever
  • Project Responsibility:
    Dae Hyoun Kim, Su Jin Jung, Tae Yun Han
  • Graphic Design:
    Ji Woong Moon, designfever
  • Film Direction:
    Won Ki Hong, Jun Hong Kim, Zanybros
  • Film Editing:
    Gi Yong Lee, designfever
  • Film Production:
    Zanybros, Seoul, South Korea
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