Red Dot Design Award
Art Project

Samsung Digital Plaza – Art Collaboration for Premium Store

Samsung Digital Plaza – Art Collaboration for Premium Store | Red Dot Design Award

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The illustrations of Lee Sung-Pyo decorate the walls of the newly opened Premium Store Samsung Digital Plaza, blurring the boundaries between a shop and a gallery. Under the motto “wind (hope)” – words that are written in the same way in Korean – poetry and refined illustrations are effectively combined. In the form of large-scale works of art, motion graphics, banners and posters, these works create a friendly and open atmosphere, adding artful nuances to the store.

Red Dot Design Award

Samsung Digital Plaza – Art Collaboration for Premium Store | Red Dot Design Award
Samsung Digital Plaza – Art Collaboration for Premium Store | Red Dot Design Award
Samsung Digital Plaza – Art Collaboration for Premium Store | Red Dot Design Award