User Experience Design

SAP Consumer Insight 365

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This cloud-based analytic service provides companies with relevant insights from billions of anonymised data points collected by multiple mobile operators. As this data is organised into meaningful structures and visualisations on a drag-and-drop interface, professional analysts and non-analysts alike can quickly and easily learn from customers’ behaviour in order to determine future decisions. The service thus enables companies to make better, faster decisions based on accurate data and, in addition, to share this data with collaborators or clients for feedback.

  • Design:
    SAP Design & Co-Innovation Center, Palo Alto, California
  • User Experience Design:
    Ya-Wen Deng, Jaehun Jeong, Eliad Goldwasser
  • User Experience Research:
    Jadine Yee
  • Client:
    SAP Mobile Services, Dublin, California